Balaji Srinivasa Rao Paladugu

Title: Innovations of Balaji Srinivasa Rao Paladugu

Introduction

Balaji Srinivasa Rao Paladugu is an accomplished inventor based in San Jose, California. He has made significant contributions to the field of technology, particularly in auction systems and machine learning. With a total of five patents to his name, Paladugu continues to push the boundaries of innovation.

Latest Patents

Among his latest patents is a system for bid value determination. This invention involves one or more computing devices, systems, and methods that allow for the determination and submission of shaded bid values to auction modules. The system stores auction information, including minimum bid values and associated features, in a database. Additionally, a machine learning model is trained using this auction information to generate a model with feature parameters. This model is then utilized to determine shaded bid values based on received bid requests.

Another notable patent by Paladugu focuses on bid value determination for first-price auctions. Similar to his previous work, this invention allows for the determination and submission of shaded bid values. It also involves storing auction information in a database and training a machine learning model to generate win probabilities and expected bid surpluses. The shaded bid value for submission is then determined based on these probabilities and surpluses.

Career Highlights

Paladugu is currently employed at Yahoo Ad Tech LLC, where he applies his expertise in auction technology and machine learning. His work has been instrumental in enhancing the efficiency and effectiveness of online bidding systems.

Collaborations

Throughout his career, Paladugu has collaborated with talented individuals such as Aaron Eliasib Flores and Shengjun Pan. These collaborations have contributed to the development of innovative solutions in the field of advertising technology.

Conclusion

Balaji Srinivasa Rao Paladugu is a notable inventor whose work in auction systems and machine learning has led to significant advancements in technology. His contributions continue to shape the future of online bidding and advertising.