The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 09, 2024
Filed:
Dec. 09, 2019
Oath Inc., New York, NY (US);
Joel Barajas Zamora, Fremont, CA (US);
Lakshmi Narayan Bhamidipati, Sunnyvale, CA (US);
Aaron Eliasib Flores, Menlo Park, CA (US);
Benjamin Grant Jackson, Minneapolis, MN (US);
Parag Bhattacharjee, San Ramon, CA (US);
Balaji Srinivasa Rao Paladugu, Sunnyvale, CA (US);
Yahoo Ad Tech LLC, New York, NY (US);
Abstract
One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.