Balaji Gopinath

Title: Balaji Gopinath: Innovator in Advertising Technology

Introduction

Balaji Gopinath is a notable inventor based in San Rafael, CA (US). He has made significant contributions to the field of advertising technology, holding 2 patents that focus on enhancing user engagement through innovative methods.

Latest Patents

His latest patents include a "Method and system for providing synchronized advertisements and services." This invention involves a second screen communication device that works in tandem with an automatic content recognition (ACR) enabled display communication device. It detects the presentation of linear advertisement campaigns and controls the display of associated content on the second screen. The system allows for the selection and sequencing of multiple messages to enhance viewer interaction.

Another significant patent is the "Method and system for providing and handling product and service discounts, and location-based services (LBS) in an automatic content recognition based system." This invention enables an ACR-enabled display communication device to present linear advertisement campaigns while a paired second screen communication device detects available content. It customizes the displayed content based on the viewer's location, thereby offering tailored products and services.

Career Highlights

Balaji Gopinath is currently employed at Turner Broadcasting System, Inc., where he continues to innovate in the realm of advertising technology. His work focuses on integrating advanced technology with marketing strategies to improve consumer engagement.

Collaborations

He has collaborated with notable coworkers such as Nishith Kumar Sinha and Matthew Paul Giles, contributing to the development of cutting-edge advertising solutions.

Conclusion

Balaji Gopinath's contributions to advertising technology through his patents demonstrate his commitment to enhancing user experience and engagement. His innovative methods are paving the way for future advancements in the industry.