The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 20, 2015

Filed:

Dec. 27, 2013
Applicant:

Turner Broadcasting System, Inc., Atlanta, GA (US);

Inventors:

Nishith Kumar Sinha, Mableton, GA (US);

Matthew Paul Giles, Marietta, GA (US);

Donald Jude Loheide, Mableton, GA (US);

Brainerd Sathianathan, Morgan Hill, CA (US);

Balaji Gopinath, San Rafael, CA (US);

Karl-Christian Wolff-Ingham, Decatur, GA (US);

Assignee:
Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 3/00 (2006.01); G06F 13/00 (2006.01); H04N 5/445 (2011.01); H04N 7/16 (2011.01); H04H 60/33 (2008.01); H04H 60/32 (2008.01); H04N 21/23 (2011.01); H04H 60/40 (2008.01); H04N 21/234 (2011.01); H04N 21/44 (2011.01); H04N 21/61 (2011.01); H04N 21/84 (2011.01); H04N 21/414 (2011.01); H04N 21/41 (2011.01); H04N 21/643 (2011.01); H04H 60/37 (2008.01); H04H 20/93 (2008.01); H04H 60/82 (2008.01);
U.S. Cl.
CPC ...
H04N 21/23 (2013.01); H04H 20/93 (2013.01); H04H 60/37 (2013.01); H04H 60/40 (2013.01); H04H 60/82 (2013.01); H04N 21/234 (2013.01); H04N 21/23418 (2013.01); H04N 21/23424 (2013.01); H04N 21/4122 (2013.01); H04N 21/4126 (2013.01); H04N 21/41407 (2013.01); H04N 21/44008 (2013.01); H04N 21/6125 (2013.01); H04N 21/6175 (2013.01); H04N 21/64322 (2013.01); H04N 21/84 (2013.01);
Abstract

An automatic content recognition (ACR) enabled display communication device may present a linear advertisement campaign. A second screen communication device (SSCD) that is paired with an ACR-enabled display communication device, may detect when content associated with a linear advertisement campaign is available for display on the SSCD. A location of the SSCD may be determined when the SSCD detects that the content associated with the linear advertisement campaign is available for display. The SSCD may customize content for presentation in order to offer one or more products and/or services to a viewer of the SSCD based on the determined location. The SSCD determines assets that are required and/or utilized for the customization of the content so that it may be presented on the SSCD. The SSCD may acquire the determined assets from one or more servers and control presentation of the content based on information corresponding to the acquired assets.


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