Audrey Lynn Thompson

Title: Audrey Lynn Thompson: Innovator in Advertising Effectiveness

Introduction

Audrey Lynn Thompson is a notable inventor based in Denver, Colorado. She has made significant contributions to the field of advertising through her innovative methods and systems. With a total of two patents to her name, Thompson has established herself as a key figure in measuring advertising effectiveness.

Latest Patents

Thompson's latest patents focus on a system and method for measuring advertising effectiveness. In her invention, a method defines a test group from a population of consumers who have been exposed to a communication associated with a promoted entity. The test group includes a retailer profile and a first purchase amount associated with the promoted entity. The method also involves receiving purchase information from a third party, which includes a second and a third purchase amount associated with the promoted entity. Furthermore, the method defines a first multiplier based on the relationship between the first and second purchase amounts, as well as a second multiplier based on the relationship between the first and third purchase amounts. Ultimately, the method sends a signal indicative of a combined multiplier based on these two multipliers.

Career Highlights

Thompson is currently employed at Datalogix Holdings, Inc., where she continues to develop her innovative ideas. Her work has garnered attention for its potential to revolutionize how advertising effectiveness is measured and analyzed.

Collaborations

Some of her notable coworkers include Robin Opie and Damian Vallejo Wandler. Their collaboration has contributed to the advancement of projects within the company.

Conclusion

Audrey Lynn Thompson's contributions to advertising effectiveness through her innovative patents highlight her role as a leading inventor in this field. Her work continues to influence the way advertising is measured and understood.