Athanassios Kintsakis

Title: Athanassios Kintsakis: Innovator in Keyword Targeting Systems

Introduction

Athanassios Kintsakis is a notable inventor based in Mountain View, CA (US). He has made significant contributions to the field of keyword targeting systems, holding a total of 4 patents. His work focuses on enhancing the efficiency of bidding strategies in search engine marketing.

Latest Patents

One of Athanassios Kintsakis' latest patents is titled "Systems and methods for targeting bid and position for a keyword." This patent discloses methods, systems, and non-transitory computer-readable mediums for effectively targeting bids and positions for keywords. The method includes obtaining information about the keyword, which encompasses observations of value concerning the keyword's position. It further involves applying a Gaussian Process Model on these observations to derive a prediction function and associated uncertainties. This prediction function relates positions to expected values. Additionally, a Thompson sampling reinforcement learning model is applied to the expected values and positions to determine a target position. Finally, a bid model is utilized to generate bid information for the keyword, which is then transmitted to a search engine as a bid message.

Career Highlights

Athanassios Kintsakis is currently employed at Capital One Services, LLC, where he continues to innovate in the field of technology and marketing. His expertise in keyword targeting has positioned him as a valuable asset in his organization.

Collaborations

Throughout his career, Athanassios has collaborated with talented individuals such as James O H Montgomery and Keegan Hines. These collaborations have contributed to the development of advanced systems and methods in his field.

Conclusion

Athanassios Kintsakis is a prominent inventor whose work in keyword targeting systems has made a significant impact on search engine marketing. His innovative approaches and collaborations continue to drive advancements in this area.