Atanu Maity

Title: Atanu Maity: Innovator in Customer Targeting and Prediction Models

Introduction

Atanu Maity is a notable inventor based in Kolkata, India. He has made significant contributions to the field of customer targeting and prediction models. His innovative work focuses on utilizing historical data to enhance customer acquisition strategies.

Latest Patents

Atanu Maity holds a patent for "Systems and methods for segmenting customer targets and predicting conversion." This patent involves methods, systems, and apparatuses, including computer programs encoded on computer storage media. The invention provides a framework for generating prediction models related to targeting and acquiring customers. It employs thousands of variables of historical data, including data for prospects and external data, to train the prediction models. The process includes pre-processing the variables, conducting sensitivity analysis, and selecting the most influential variables for training the prediction model. He has 1 patent to his name.

Career Highlights

Atanu Maity is currently associated with Datainfocom USA, Inc., where he applies his expertise in developing advanced customer targeting solutions. His work has been instrumental in shaping the company's approach to data-driven marketing strategies.

Collaborations

Some of his notable coworkers include Mubbashir Nazir and Chun Wang, who contribute to the innovative environment at Datainfocom USA, Inc.

Conclusion

Atanu Maity's contributions to the field of customer targeting and prediction models highlight his role as a forward-thinking inventor. His work continues to influence how companies approach customer acquisition through data-driven methodologies.