Aswin Velusamy

Title: Aswin Velusamy: Innovator in Targeted Content Substitution

Introduction

Aswin Velusamy is a notable inventor based in Karnataka, India. He has made significant contributions to the field of content substitution technology, particularly through his innovative patent. His work focuses on enhancing the efficiency of live transport streams, which is crucial in today's digital media landscape.

Latest Patents

Aswin Velusamy holds a patent titled "Packet-accurate targeted content substitution." This patent describes techniques for packet-accurate targeted content substitution by a stitcher. In some embodiments, the stitcher at a client device receives a live transport stream (TS) and a splice message indicating a start time and an end time of a splice period. The stitcher locates in the live TS a video packet with a video packet identifier (PID) and an audio packet with an audio PID crossing the start time. The stitcher injects targeted content TS packets into the live TS within the splice period, which includes re-stamping PIDs and presentation timestamps of the targeted content TS packets to match the live TS packets. The process also involves re-stamping the live TS packets with a predefined PID starting from the video packet and the audio packet, ceasing the re-stamping when a respective audio packet in the live TS packets crosses the end time. This innovation has the potential to significantly improve the viewer experience in live broadcasts.

Career Highlights

Aswin is currently employed at Synamedia Limited, where he continues to develop and refine technologies related to content delivery and streaming. His work at Synamedia has positioned him as a key player in the industry, contributing to advancements that enhance the quality and reliability of media consumption.

Collaborations

Aswin collaborates with talented professionals in his field, including Thiravia Pandiyan Thangarajan and Karthikeyan Vaithiyanathan. These collaborations foster a creative environment that drives innovation and leads to the development of cutting-edge technologies.

Conclusion

Aswin Velusamy is a pioneering inventor whose work in targeted content substitution is shaping the future of digital media. His contributions are vital in enhancing the efficiency of live streaming technologies, making him a significant figure in the industry.