Company Filing History:
Years Active: 2011-2019
Title: Arun Kumar Gnanamani: Innovator in Search Query Optimization
Introduction
Arun Kumar Gnanamani is a notable inventor based in Mountain View, CA (US). He has made significant contributions to the field of search query optimization, holding a total of 5 patents. His work focuses on enhancing user experience and advertising revenue through innovative methods in query interpretation and advertisement relevance.
Latest Patents
One of Arun's latest patents is titled "Variation of minimum advertisement relevance quality threshold based on search query attributes." This invention involves determining query threshold values that are used to select advertisements displayed in response to a search query. By generating a threshold value for each query based on various attributes, such as query frequency and length, advertisements can be better aligned with user intent, thereby enhancing user experience and increasing advertising revenue.
Another significant patent is "Method and system to utilize session queries in real time to improve geo precision of sponsored listings." This invention applies contextual interpretation to individual user queries, improving the accuracy of both sponsored and non-sponsored search results. By augmenting present features with past features derived from qualified queries, the search system can better understand the context of user queries. This leads to more precise search results, benefiting both users and advertisers.
Career Highlights
Arun has worked with prominent companies such as Yahoo! Inc. and Excalibur IP, LLC. His experience in these organizations has allowed him to refine his skills in search technology and patent development.
Collaborations
Some of Arun's notable coworkers include Ankur Gupta and Evgeniy Makeev. Their collaboration has contributed to the innovative projects and patents that Arun has developed throughout his career.
Conclusion
Arun Kumar Gnanamani is a distinguished inventor whose work in search query optimization has led to multiple patents that enhance user experience and advertising effectiveness. His contributions continue to influence the field of search technology significantly.