Location History:
- Samford, CT (US) (2019)
- Stamford, CT (US) (2019 - 2023)
Company Filing History:
Years Active: 2019-2023
Title: The Innovations of Arun Ahuja: Pioneering Suspected Activity Detection in Advertising
Introduction
Arun Ahuja, a prolific inventor based in Stamford, CT, has made significant contributions to the field of online advertising technologies. With a total of eight patents to his name, Ahuja's innovations revolve around enhancing the effectiveness of advertisement impressions and managing online advertising campaigns.
Latest Patents
Among Arun Ahuja's latest patents are two pivotal inventions focused on detecting suspicious activity and managing online advertising campaigns. The first patent details systems, methods, and media for detecting suspicious activity in advertisement impressions. This method involves collecting advertisement impression information associated with various web pages, determining browser viewability, and calculating a viewability score to identify potentially suspicious advertisements.
The second patent presents methods, systems, and media for managing online advertising campaigns based on causal conversion metrics. This invention outlines a process that involves receiving consumer conversion information, determining advertisement viewability, and calculating causal conversion metrics to inform decisions on advertisement placements.
Career Highlights
Ahuja's career is marked by his tenure at Integral Ad Science, Inc., a leading technology company specializing in online advertising verification and analysis. His role at the company allows him to leverage his inventive prowess to create innovative advertising solutions that address modern challenges in the digital advertising landscape.
Collaborations
Throughout his career, Arun Ahuja has collaborated with talented individuals such as Kiril Tsemekhman and Vadim Tsemekhman. These collaborations have fostered an environment of creativity and innovation, driving forward their shared goals to enhance advertising technologies.
Conclusion
Arun Ahuja's contributions to the field of advertising technology underscore his commitment to innovation. With his latest patents focusing on suspicious activity detection and causal conversion metrics, Ahuja continues to impact the efficiency and reliability of online advertising, proving himself to be a valuable asset to Integral Ad Science, Inc. and the broader advertising community.