This inventor holds 1 USPTO granted patent and 1 published patent application. Top assignee: Adobe, Inc.. Active years: 2022.
Company Filing History:
Years Active: 2022
Title: Arava Sai Kumar: Innovator in Media Attribution Technology
Introduction
Arava Sai Kumar is a notable inventor based in Cupertino, CA (US). He has made significant contributions to the field of media attribution through his innovative patent. His work focuses on improving the accuracy and effectiveness of multi-channel media attribution systems.
Latest Patents
Arava Sai Kumar holds a patent titled "Determining algorithmic multi-channel media attribution based on discrete-time survival modeling." This patent describes a media attribution system that enhances multi-channel media attribution by utilizing discrete-time survival modeling. The system leverages event data, such as interactions and conversions, to create both positive and negative conversion paths. These paths are then used to train an algorithmic attribution model, which ultimately determines attribution scores for each interaction involved in the conversion paths. The attribution score reflects the influence of each interaction on the user's decision to convert.
Career Highlights
Arava Sai Kumar is currently employed at Adobe, Inc., where he applies his expertise in media attribution technology. His innovative approach has positioned him as a key player in the development of advanced media attribution systems.
Collaborations
Throughout his career, Arava has collaborated with talented individuals such as Zhenyu Yan and Yang Wang. These collaborations have contributed to the advancement of media attribution technologies and have fostered a creative environment for innovation.
Conclusion
Arava Sai Kumar's contributions to media attribution technology through his patent and work at Adobe, Inc. highlight his role as an influential inventor in the field. His innovative methods are paving the way for more effective media attribution systems.