Company Filing History:
Years Active: 2019-2021
Title: Innovations by Antoine Barbier
Introduction
Antoine Barbier is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of advertising technology, holding a total of 3 patents. His work focuses on enhancing the effectiveness of advertising campaigns through innovative systems and methods.
Latest Patents
One of Antoine Barbier's latest patents is titled "System and method for executing an advertising campaign that incrementally reaches unexposed target viewers." This patent discloses systems and methods for enabling incremental reach for an advertising campaign across multiple screens and channels. In this invention, a base TV/media plan is uploaded, and targeted exposed viewers are monitored. Unexposed target viewers are identified, and additional media channels that these viewers use are found. Unexposed viewers are then matched with pricing and media avails from one or more media directories. Media avails are analyzed along with incremental on-target impressions. Targeted avails for unexposed viewers are determined based on the lowest incremental cost and largest incremental reach, which are then added to a current cross-screen plan. The analysis to find new unexposed viewers is re-run to determine the next-most cost-effective avails. This process is repeated until a selected advertisement budget has been allocated. User interface embodiments for these methods are also disclosed.
Career Highlights
Antoine Barbier is currently employed at Adobe, Inc., where he continues to innovate in the advertising technology space. His work has been instrumental in developing systems that optimize advertising reach and effectiveness.
Collaborations
Antoine collaborates with talented individuals such as Greg Collison and Albert Lim, contributing to a dynamic work environment that fosters innovation.
Conclusion
Antoine Barbier's contributions to advertising technology through his patents and work at Adobe, Inc. highlight his role as a significant inventor in the field. His innovative approaches continue to shape the future of advertising campaigns.