This inventor holds 1 USPTO granted patent and 1 published patent application. Top assignee: Zeta Global Corp.. Active years: 2026.
Company Filing History:
Years Active: 2026
Title: The Innovative Mind of Anthony Gesek
Introduction
Anthony Gesek is a notable inventor based in San Francisco, California. He has made significant contributions to the field of advertising technology. His innovative approach focuses on determining the effectiveness of advertising campaigns through data analysis.
Latest Patents
Anthony Gesek holds a patent for a "System of determining advertising incremental lift." This method involves several steps, including bidding on available advertising inventory and obtaining online impression data from successful bids. The process matches this data to unique consumers and analyzes their characteristics based on whether they performed a desired event or not. This comprehensive approach allows for measuring the impact of successful advertising bids.
Career Highlights
Currently, Anthony works at Zeta Global Corp, where he applies his expertise in advertising technology. His work is instrumental in enhancing the effectiveness of advertising strategies through data-driven insights. With a focus on innovation, he continues to push the boundaries of what is possible in the advertising industry.
Collaborations
Anthony collaborates with talented professionals such as Bashir Eghbali and Stephen George. Their combined efforts contribute to the advancement of advertising technologies and methodologies.
Conclusion
Anthony Gesek's contributions to advertising technology through his innovative patent and work at Zeta Global Corp highlight his role as a forward-thinking inventor. His dedication to improving advertising effectiveness through data analysis sets a benchmark in the industry.