This inventor holds 2 USPTO granted patents and 1 published patent application. Top assignees: Excalibur IP, LLC, Yahoo! Inc.. Active years: 2012-2018.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2012-2018
Title: The Innovative Mind of Anthony D Chen
Introduction
Anthony D Chen is a notable inventor based in Santa Monica, CA. He has made significant contributions to the field of advertising technology, holding 2 patents that showcase his innovative approach to brand advertising and content management.
Latest Patents
Chen's latest patents include methods for cross-market brand advertising and content metric analysis. One of his notable inventions is a computer-implemented method for processing and optimizing the selection of advertising content placement related to a brand across various websites. This method involves receiving user inputs regarding advertisement attributes and website selections, obtaining metrics from the selected websites, and defining an advertising model that correlates to the effectiveness of the advertisement. The optimization process utilizes multivariable optimization techniques to recommend the best website placements for advertisements.
Another significant patent focuses on managing content for brand-related media. This method involves generating a website associated with a specific brand and integrating various assets from disparate sources. Each asset is assigned an identifier that defines its relation to the brand, and a dashboard access is created to manage user privileges for viewing, adding, or modifying assets. This innovative approach allows for effective management of brand-related assets, enhancing the overall brand experience.
Career Highlights
Throughout his career, Anthony D Chen has worked with prominent companies such as Excalibur IP, LLC and Yahoo! Inc. His experience in these organizations has contributed to his expertise in the field of advertising technology and brand management.
Collaborations
Chen has collaborated with talented individuals in the industry, including Ankarino Lara and Scott Bedard. These collaborations have likely enriched his work and contributed to his innovative projects.
Conclusion
Anthony D Chen is a forward-thinking inventor whose work in advertising technology has paved the way for more effective brand management strategies. His patents reflect a deep understanding of the intersection between technology and marketing, making him a valuable contributor to the field.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile