Ankur Uttam

Title: Ankur Uttam: Innovator in Multitouch Attribution Technology

Introduction

Ankur Uttam is a prominent inventor based in Redwood City, California, known for his contributions to multitouch attribution technology. With a total of two patents to his name, Ankur has developed innovative solutions that enhance the understanding and effectiveness of channel interactions in digital marketing.

Latest Patents

Ankur's latest patent focuses on the "Attribution of Response to Multiple Channels." This innovative methodology describes various implementations for multitouch attribution, where a plurality of channel data is received from both a first and second channel. The process involves determining conversion data for these channels, analyzing touch events linked to each channel, and establishing attributions based on these interactions. Ultimately, the invention aims to formulate an item conversion strategy that effectively utilizes the attributions derived from both channels, thereby improving marketing outcomes.

Career Highlights

As part of his impressive career, Ankur Uttam currently works at Poshmark, Inc., where he continues to innovate and contribute to the evolving landscape of digital marketing technologies. His commitment to advancing the field through practical applications of research and invention has positioned him as a valuable asset to his company.

Collaborations

Ankur collaborates with talented individuals such as Barkha Saxena and Gautam Michael Golwala, showcasing the cooperative spirit within Poshmark, Inc. These partnerships not only enhance the innovation process but also facilitate the sharing of ideas and expertise vital for successful inventions.

Conclusion

Ankur Uttam's contributions to multitouch attribution technology are a testament to his inventive spirit and dedication to improving digital marketing strategies. With his patents reflecting advancements in this area, he stands out among inventors who are reshaping the future of marketing analytics through innovation.