Poshmark, Inc.

Ankur Uttam

Gautam Michael Golwala

Barkha Saxena

Various implementations for multitouch attribution are described. One example method includes receiving a plurality of channel data associated with a first channel and second channel, determining conversion data for the first channel and the second channel using the plurality of channel data, receiving a first touch event and a second touch event associated with a first channel and a second channel, determining a first attribution for the first channel using a first touch event and the first channel data, determining a second attribution for the second channel using a second touch event and the second channel data, and determine an item conversion strategy using the first attribution and the second attribution.

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Redwood City, CA, United States of America

Ankur Uttam