Company Filing History:
Years Active: 2013-2022
Title: **Anjali Midha: Innovating Time-Based Media Affinity Estimation**
Introduction
Anjali Midha, an accomplished inventor based in Winchester, MA, has made significant contributions to the field of media analytics. With five patents to her name, she has a strong foundation in developing advanced solutions that bridge the gap between media events and audience engagement. Her innovative work focuses on estimating the affinities between time-based media and topics, making strides in understanding viewer and listener connections.
Latest Patents
One of Anjali's notable recent patents is in the realm of "Topic and Time Based Media Affinity Estimation." This invention revolves around an affinity server that assesses the relationships between different time-based media events, such as television shows, radio broadcasts, and social media content. The system calculates an affinity score that reflects the overlap in social media conversations by users regarding these events or topics. By evaluating this score, the affinity server can estimate real-world interests across populations, offering insights into how audiences connect with various types of media. This work is pivotal in enhancing marketing strategies and audience targeting.
Career Highlights
Anjali Midha’s professional journey includes her current role at Bluefin Labs, Inc., where she applies her expertise in media analytics. Her advancements within the company have been instrumental in revolutionizing how media companies understand audience behaviors and preferences.
Collaborations
Throughout her career, Anjali has collaborated with other notable innovators in the field, including Michael Ben Fleischman and Deb Kumar Roy. These partnerships have facilitated the sharing of ideas and methodologies, further enriching the innovation landscape of media affinity estimation.
Conclusion
Anjali Midha exemplifies the spirit of innovation in the media analytics industry. Through her pioneering patents and collaborative efforts, she continues to shape the future of how time-based media is understood and consumed. Her contributions make her a significant figure in the ongoing evolution of audience engagement strategies.