Anirvan Basu

Title: Anirvan Basu: Innovator in Digital Display Technology

Introduction

Anirvan Basu is a prominent inventor based in Paris, France. He has made significant contributions to the field of digital display technology, holding two patents that showcase his innovative approach to content verification and audience detection.

Latest Patents

Anirvan's latest patents include a method for verifying the display of a content item by a digital display device. This method involves a central unit and a digital screen controlled by the central unit. A signature is calculated automatically based on snapshots of the content item captured at the display device. This signature is then transmitted to a remote server, which compares it with a similar signature calculated based on a scheduled content item expected to be displayed. If the signatures match, a token authenticating the displayed content item is generated. His second patent focuses on a local digital display assembly and digital content broadcast network. This assembly comprises several digital display devices located near each other, along with audience detection devices that control the digital displays based on audience information.

Career Highlights

Anirvan Basu is currently employed at JCDecaux SA, a leading company in outdoor advertising and digital display solutions. His work at JCDecaux has allowed him to apply his innovative ideas in real-world applications, enhancing the effectiveness of digital advertising.

Collaborations

Anirvan collaborates with Ludovic Bertrand, a fellow innovator in the field. Their partnership has contributed to the development of advanced digital display technologies.

Conclusion

Anirvan Basu is a key figure in the realm of digital display technology, with patents that reflect his innovative spirit and dedication to improving content verification methods. His work continues to influence the industry and pave the way for future advancements.