Company Filing History:
Years Active: 2019
Title: Anil Channappa: Innovator in Advertising Technology
Introduction
Anil Channappa is a notable inventor based in San Francisco, California. He has made significant contributions to the field of advertising technology, particularly through his innovative patent that enhances audience targeting for advertisers.
Latest Patents
Anil holds a patent titled "Audience definition for advertising systems." This invention involves an ad facilitation server that receives audience definitions from advertisers, expressed in terms of URLs that audience members have visited. The server determines if a visitor's URL matches the audience definition and subsequently requests ad publishers to include the visitor in the defined audience. This process allows advertisers to bid on specific audiences based on prior page visits across various advertising channels.
Career Highlights
Anil Channappa is currently employed at Marin Software Incorporated, where he continues to develop and refine advertising technologies. His work focuses on improving the efficiency and effectiveness of online advertising through innovative solutions.
Collaborations
Anil collaborates with talented professionals in his field, including Matt Ackley and Jordan K Buller. Their combined expertise contributes to the advancement of advertising technology at Marin Software.
Conclusion
Anil Channappa's contributions to advertising technology through his patent demonstrate his innovative spirit and commitment to enhancing the advertising landscape. His work continues to influence how advertisers engage with their audiences effectively.