Aneesh Muthiyan

Title: The Innovative Mind of Aneesh Muthiyan

Introduction

Aneesh Muthiyan is a notable inventor based in Harrison, NJ (US). He has made significant contributions to the field of technology, particularly in optimizing content placement across various platforms. His work is characterized by a focus on enhancing the efficiency and reliability of advertising campaigns in both linear and digital media.

Latest Patents

Aneesh holds a patent for a system titled "Supplemental content placement optimizer." This invention provides systems and methods for efficient and reliable cross-platform impression availability across linear and digital streaming content platforms. Specifically, it utilizes impression estimates from both linear content platforms and digital content streaming platforms to identify relative capacities for satisfying a campaign of supplemental content placement. The relative capacities are then used to balance a portion of the capacities across the platforms to effectively meet the campaign's needs.

Career Highlights

Aneesh Muthiyan is currently employed at NBCUniversal Media, LLC, where he continues to innovate and develop solutions that enhance media consumption experiences. His work at NBCUniversal has allowed him to be at the forefront of technological advancements in the media industry.

Collaborations

Aneesh has collaborated with talented individuals such as Carol Chen and Francis Rizzo, contributing to a dynamic work environment that fosters creativity and innovation.

Conclusion

Aneesh Muthiyan exemplifies the spirit of innovation in the media technology sector. His patent and contributions to NBCUniversal Media, LLC highlight his commitment to improving content placement strategies across platforms.