Company Filing History:
Years Active: 2021-2024
Title: The Innovative Mind of Andy Purnama Prapanca
Introduction
Andy Purnama Prapanca is a notable inventor based in Singapore, SG. He has made significant contributions to the field of advertising technology. With a total of 3 patents to his name, Andy is recognized for his innovative approaches to advertising delivery systems.
Latest Patents
One of Andy's latest patents is an "Advertising delivery control system." This dynamically regulated system operates by sending bids to an exchange in response to bid requests. Each bid request represents an opportunity to expose a browser to specific content. The system receives won bid notifications from the exchange and exposure notifications from the browsers that were exposed. It also detects failed exposures by identifying won bid notification identifiers that do not have corresponding exposure notification identifiers. When the number of failed exposures exceeds a certain limit, the campaign enters a throttled mode. In this mode, bids are sent to the exchange based on a fraction of the suitable bid requests received, while some requests are ignored. If successful exposures are detected during this throttled mode, the campaign's operation is dynamically adjusted to increase the fraction of bids sent.
Career Highlights
Andy currently works at Quantcast Corporation, where he continues to develop innovative solutions in advertising technology. His work has significantly impacted how advertising campaigns are managed and optimized.
Collaborations
Andy collaborates with talented individuals such as Maytee Chinavanichkit and Duy Hoang Nguyen, contributing to a dynamic and innovative work environment.
Conclusion
Andy Purnama Prapanca exemplifies the spirit of innovation in the advertising technology sector. His contributions through patents and collaborative efforts continue to shape the future of advertising delivery systems.