Company Filing History:
Years Active: 2025
Title: The Innovative Mind of Andrew K Day
Introduction
Andrew K Day is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of technology, particularly in the realm of targeted advertising and privacy protection. His innovative approach has led to the development of a unique patent that addresses the challenges of serving advertisements while safeguarding personal information.
Latest Patents
Andrew K Day holds a patent titled "Connecting web publisher inventory to programmatic exchanges without third-party cookies." This patent describes a system for serving targeted advertisements while protecting privacy. The system receives personally identifiable information (PII) from users, such as telephone numbers or email addresses. The PII is hashed and used to look up a node in an identity graph corresponding to the user. The node contains a link uniquely associated with the user, which is returned in an encrypted form. An envelope is created that contains the link and is set as a first-party cookie on the user's browser. When the user visits another website, the envelope is decrypted, and the link is encrypted using different methods for various demand-side platforms (DSPs). This process occurs in real-time, allowing for effective advertisement placement.
Career Highlights
Andrew K Day is currently employed at LiveRamp, Inc., where he continues to innovate and develop solutions in the advertising technology space. His work focuses on enhancing user privacy while enabling effective advertising strategies.
Collaborations
Some of Andrew's coworkers include Azim Sonawalla and Ian Meyers, who contribute to the collaborative environment at LiveRamp, Inc. Their combined expertise fosters innovation and drives the development of cutting-edge technologies.
Conclusion
Andrew K Day's contributions to the field of technology, particularly in targeted advertising and privacy protection, highlight his innovative spirit and dedication to improving user experiences. His patent serves as a testament to his ability to merge technology with privacy concerns, paving the way for future advancements in the industry.