Company Filing History:
Years Active: 2020-2022
Title: The Innovative Contributions of Andrew Craig Brind
Introduction
Andrew Craig Brind is a notable inventor based in Edinburgh, GB. He has made significant contributions to the field of online advertising through his innovative patents. With a total of 3 patents, Brind's work focuses on enhancing the effectiveness of advertisement campaigns.
Latest Patents
One of Brind's latest patents is a retargeting events service for online advertising. This patent describes systems, methods, and computer-readable media related to retargeting online advertisement campaign recommendations for advertisements featuring multiple items or services. The technology allows for bids based on a combined advertisement creative that includes two or more items or services. By dynamically selecting multiple items at bid time using a retargeting model, the system aims to determine a potential revenue generation amount associated with an event. This approach may increase the probability of a conversion event based on the creative that includes the selected items. In some embodiments, a machine-learned retargeting model is utilized to select multiple items for display in an advertisement. The model can be applied to items previously viewed by consumers, determining a value for each item using various factors. A bid is then calculated for each selected item based on the values determined by the retargeting model.
Career Highlights
Brind is currently employed at Amazon Technologies, Inc., where he continues to develop innovative solutions in the advertising domain. His work has contributed to the advancement of online marketing strategies, making them more effective and targeted.
Collaborations
Some of Brind's notable coworkers include Andrew J Bradley and Anthony Richard McBryan. Their collaboration has likely fostered an environment of innovation and creativity within their projects.
Conclusion
Andrew Craig Brind's contributions to online advertising through his patents demonstrate his commitment to innovation in the field. His work not only enhances advertising strategies but also showcases the potential of technology in improving consumer engagement.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.