Andrew Clive Roberts

Title: The Innovations of Andrew Clive Roberts

Introduction

Andrew Clive Roberts is a notable inventor based in London, GB. He has made significant contributions to the field of audience analysis through his innovative patent. His work focuses on understanding audience participation by analyzing viewing data.

Latest Patents

Roberts holds a patent for a method of analyzing audience data for channels selectable by a channel selector device. This invention, titled "Analysing viewing data to estimate audience participation," provides a method for determining the likelihood of individuals from different demographics participating in the audience. The patent outlines a capping procedure that limits the maximum length of time a channel can be selected, ensuring accurate data representation.

Career Highlights

Andrew Clive Roberts is associated with Taylor Nelson Sofres, Plc, where he applies his expertise in audience analysis. His innovative approach has paved the way for more effective audience measurement techniques in the media industry.

Collaborations

Roberts has worked alongside notable colleagues such as Mark A Wheatley and Peter Wilcox. Their collaborative efforts have contributed to advancements in audience analysis methodologies.

Conclusion

Andrew Clive Roberts is a distinguished inventor whose work in audience analysis has made a significant impact in the field. His innovative patent demonstrates his commitment to enhancing understanding of audience participation through data analysis.