Andrew Bissell

Title: The Innovative Mind of Andrew Bissell

Introduction

Andrew Bissell is a notable inventor based in San Francisco, California. He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on enhancing the efficiency of bidding processes in digital advertising.

Latest Patents

Andrew Bissell holds a patent for "Automated selection of bidders for online advertisements using collaborative bidding rules." This patent outlines approaches for collaborative advertising bidding, which involve receiving bid requests from an ad exchange for advertisement space targeted at viewing users. The process includes retrieving logged data related to the viewing user's online exposure to various web content, including commercial webpages and advertisements. The invention identifies advertisers in a collaborative relationship and determines which advertiser should submit a bid based on the retrieved data.

Career Highlights

Andrew Bissell is currently employed at Marin Software Incorporated, where he continues to develop innovative solutions in the advertising technology space. His work has contributed to advancements in how advertisers interact with potential customers online.

Collaborations

Andrew has collaborated with notable coworkers, including Jordan K Buller and Bradford Flora, who share his passion for innovation in the advertising industry.

Conclusion

Andrew Bissell's contributions to online advertising through his patent demonstrate his innovative spirit and commitment to improving digital marketing strategies. His work continues to influence the way advertisers engage with users in the digital landscape.