Company Filing History:
Years Active: 2022-2024
Title: Innovations of Inventor Amitava Dey
Introduction
Amitava Dey is a prominent inventor based in New Delhi, India. He has made significant contributions to the field of digital marketing and optimization through his innovative patents. With a total of 3 patents, Dey continues to push the boundaries of technology and its applications in various industries.
Latest Patents
One of Amitava Dey's latest patents focuses on utilizing machine learning models to generate an optimized digital marketing simulation. This invention involves a device that receives and transforms metric data and share of voice data associated with digital marketing. The device generates model data from the transformed data and divides it into training, test, and validation data. It trains models with the training data to produce training results and processes the test and validation data to generate corresponding results. The device selects models based on these results to predict share of voice, click-through rates, and conversion rates, ultimately performing actions based on the predicted data.
Another notable patent by Dey is centered on automated planning based on converting discrete frameworks to continuous frameworks. This system determines a solution for a discrete non-linear optimization model for an optimization problem. It identifies a non-linear relationship between a key performance indicator (KPI) and decision variables using econometric modeling. The invention establishes a discrete optimization framework and revises it to create a binary optimization framework. It then imposes additional constraints to generate a continuous framework, controlling actions based on the results.
Career Highlights
Amitava Dey is currently employed at Accenture Global Solutions Limited, where he applies his expertise in technology and innovation. His work has significantly impacted the way businesses approach digital marketing and optimization challenges.
Collaborations
Dey collaborates with talented professionals in his field, including coworkers Sanjay Sharma and Keshav Rastogi. Their combined efforts contribute to the advancement of innovative solutions in technology.
Conclusion
Amitava Dey's contributions to the fields of digital marketing and optimization through his patents demonstrate his commitment to innovation. His work continues to influence the industry and inspire future advancements.