Amit Umesh Shanbhag

Title: Innovations by Amit Umesh Shanbhag

Introduction

Amit Umesh Shanbhag is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of online advertising and data aggregation, holding a total of 7 patents. His work focuses on enhancing the effectiveness of advertising campaigns through innovative methods.

Latest Patents

One of his latest patents involves using user search behavior to plan online advertising campaigns. This invention generates targeting parameters for media buy plans based on a history of search events. Key phrases related to the subject of the advertisements are received and analyzed to determine potential targeting parameters that contribute to the effectiveness of the advertising strategy.

Another significant patent by Shanbhag is for an interactive aggregation of data on a scatter plot. This computer-implemented method aggregates records according to a specified aggregation and allows users to switch between aggregated and un-aggregated forms of data representation. This innovation enhances user interaction and data visualization.

Career Highlights

Amit Umesh Shanbhag is currently employed at Yahoo! Inc., where he continues to develop and refine his innovative ideas. His work has had a substantial impact on the way online advertising is approached, making it more data-driven and user-focused.

Collaborations

Throughout his career, Shanbhag has collaborated with notable colleagues, including Glen Anthony Ames and David Anthony Burgess. These collaborations have contributed to the development of his innovative patents and have fostered a creative environment for technological advancements.

Conclusion

Amit Umesh Shanbhag is a prominent inventor whose work in online advertising and data aggregation has led to several impactful patents. His contributions continue to shape the landscape of digital marketing and data analysis.