Amelia Grieve White

Title: The Innovative Mind of Amelia Grieve White: Pioneering Advances in Targeted Advertising

Introduction: Amelia Grieve White is an accomplished inventor based in Old Greenwich, CT, renowned for her contributions to the field of targeted advertising through innovative technological advancements. With a total of nine patents to her name, she has significantly influenced how data analytics and artificial intelligence intersect with marketing strategies.

Latest Patents: Among her recent innovations, two standout patents illustrate her expertise in utilizing machine learning for predictive analysis in advertising. The first, titled "Iterative online learning to improve targeted advertising," introduces a method that accesses web browsing histories to generate embedding vectors for multiple users. This approach enables the calculation of conversion probabilities for various websites and fine-tuning of advertising strategies based on user interactions. The second patent focuses on "Artificial intelligence and/or machine learning models trained to predict user actions based on an embedding of network locations." This invention addresses the challenges posed by unreliable or unavailable tracking data to deliver targeted content, effectively utilizing a p-dimensional embedding to enhance user outreach.

Career Highlights: Amelia Grieve White works at Dstillery, Inc., a leading company in data-driven digital advertising solutions. Throughout her career, she has been dedicated to developing innovative methods that improve how businesses engage with consumers in the digital realm, leveraging her expertise in both artificial intelligence and machine learning.

Collaborations: In her professional journey, Amelia has collaborated with talented peers such as Melinda Han Williams and Peter Ernest Lenz, Jr. These collaborations have allowed for the cross-pollination of ideas and enhanced the development of advanced analytics frameworks within the advertising industry.

Conclusion: Amelia Grieve White exemplifies the spirit of innovation through her groundbreaking patents and contributions to the field of targeted advertising. Her work not only showcases the importance of technology in modern marketing but also highlights the potential for continuous advancements through dedicated research and collaboration. As she continues to push the boundaries of what's possible, Amelia's inventions will undoubtedly serve as a valuable asset for businesses seeking to optimize their advertising strategies.