Company Filing History:
Years Active: 2014
Title: **Innovative Mind: Amanda Morrison from Seattle, WA**
Introduction
Amanda Morrison is a prominent inventor based in Seattle, WA, with a focus on developing innovative call tracking technologies. With a total of two registered patents, she has made significant contributions to the field, helping advertisers enhance the accuracy of their campaigns.
Latest Patents
Ms. Morrison's most recent inventions include a **call tracking system utilizing a pooling algorithm** and a **call tracking system utilizing an automated filtering function**. The first patent outlines a method that employs a pooling algorithm for managing telephonic numbers within advertisements. By adjusting the pool's size and quality, the system strives to balance call tracking accuracy with cost efficiency for advertisers.
Her second patent presents a solution that employs an automated filtering function designed to improve call tracking accuracy by mitigating unwanted or spam calls. This system incorporates a spam-blocking module, employing methods such as challenge-response tests to streamline incoming calls to advertisers, thereby enhancing the quality and relevancy of the data collected.
Career Highlights
Amanda works for Marchex, Inc., a company dedicated to providing data-driven insights into call performance, reflecting her commitment to innovation in advertising technology. Her work plays a vital role in creating effective call tracking systems that deliver measurable results to businesses.
Collaborations
At Marchex, Amanda collaborates with talented professionals such as Govind Ramanathan and Ziad Ismail. Their collective expertise contributes to the continuous advancement of technology within the organization, making significant strides in the field of advertising analytics.
Conclusion
As an inventive force in the realm of call tracking systems, Amanda Morrison exemplifies the spirit of innovation through her patented technologies. Her contributions not only improve the advertising landscape but also ensure that businesses can make more informed decisions based on accurate call data. Amanda’s journey continues to inspire others in the industry to pursue breakthroughs that can redefine advertising strategies.