Company Filing History:
Years Active: 2011-2015
Title: The Innovative Mind of Alfred T. Bova
Introduction
Alfred T. Bova is a notable inventor based in Avon, Connecticut, who has made significant contributions to the field of digital marketing and coupon distribution. With a total of three patents to his name, Bova has developed innovative methods that enhance consumer engagement through television advertising.
Latest Patents
Bova's latest patents include a "Method and system for digital coupons distributed via a television program." This invention describes a method for distributing digital coupons through television programs, such as commercials. The method allows for the insertion of a visual indicator into a television program that advertises a product, indicating that a coupon offer is available. Users can add the coupon offer to their loyalty cards associated with different retailers, making it convenient for consumers to redeem offers at multiple locations.
Another significant patent is the "Method and system for integrating television brand advertising with promotional marketing." This invention integrates television brand advertising with promotional marketing by providing an image displayed in various commercials. The image directs viewers to a website where they can access special coupon offers. This system allows for both Point Of Sale (POS) redemption and traditional redemption through a coupon clearinghouse, enhancing the overall consumer experience.
Career Highlights
Alfred T. Bova is currently associated with Coupons.com Incorporated, a company that specializes in digital coupon distribution and promotional marketing. His work at Coupons.com has allowed him to leverage his innovative ideas to create systems that benefit both consumers and retailers.
Conclusion
Alfred T. Bova's contributions to the field of digital marketing through his inventive patents demonstrate his commitment to enhancing consumer engagement. His innovative methods for coupon distribution and integration with television advertising have paved the way for more effective promotional strategies. Bova's work continues to influence the way consumers interact with brands in the digital age.