Company Filing History:
Years Active: 2021
Title: Innovations by Alexandre Gilotte in Electronic Advertisements
Introduction
Alexandre Gilotte is an innovative inventor based in Paris, France. He has made significant contributions to the field of electronic advertisements through his unique patent. His work focuses on enhancing bidding strategies for online advertising, which is crucial in today's digital marketplace.
Latest Patents
One of Alexandre Gilotte's notable patents is titled "Generation of incremental bidding and recommendations for electronic advertisements." This patent describes methods and systems for incremental bidding for electronic advertisements. A computing device generates, for a user during a first time period, first randomized bids for available impression opportunities. These bids are based on an estimated value and a first random factor, utilizing the context of bid requests. The computing device transmits these first randomized bids to a remote device. It then determines whether interaction events associated with impression opportunities occurred. Following this, the computing device estimates second randomized bids based on an estimated value and a second random factor, again using the context. It evaluates the relative incrementality of a bidding policy based on the second randomized bids compared to the first. Finally, the computing device optimizes the bidding policy based on the second randomized bids and adjusts the production bidding policy accordingly.
Career Highlights
Alexandre Gilotte is currently employed at Criteo S.A., a company known for its expertise in digital advertising technology. His role involves leveraging his innovative ideas to improve advertising strategies and enhance user engagement. His work has positioned him as a key player in the field of electronic advertisements.
Collaborations
Throughout his career, Alexandre has collaborated with talented individuals such as Clément Calauzènes and Christophe Renaudin. These collaborations have fostered a creative environment that encourages the development of groundbreaking advertising solutions.
Conclusion
In summary, Alexandre Gilotte is a prominent inventor whose work in electronic advertisements has led to innovative bidding strategies that enhance the effectiveness of online advertising. His contributions continue to shape the future of digital marketing.