Company Filing History:
Years Active: 2023-2024
Title: Innovations by Alexander Shtoff: Pioneering Click Probability Determination
Introduction: Alexander Shtoff, an accomplished inventor based in Haifa, Israel, has made significant contributions to the field of machine learning and advertising technology. With a total of two patents under his name, Shtoff focuses on enhancing the effectiveness of content presentation and user interaction through innovative methodologies.
Latest Patents: One of Alexander Shtoff's notable patents is centered around "Content item selection and click probability determination based upon accidental click events." This invention identifies and analyzes sets of event information connected to various user interactions, such as intentional and accidental clicks, as well as skips. It establishes accidental click probabilities linked to these events and employs machine learning techniques to generate models forecasting click probabilities for content items. These models ultimately enable more effective selection of content to present to users, ensuring a smoother and more engaging experience.
Career Highlights: Shtoff is currently associated with Yahoo Ad Tech LLC, where he contributes his expertise to the advancement of advertising technologies. His work focuses on creating intelligent systems that harness data to enhance decision-making processes related to content presentation.
Collaborations: Throughout his career, Shtoff has collaborated with talented professionals in the field, including Naama Haramaty-Krasne and Yohay Kaplan. These partnerships have fostered an environment of innovation and creativity, leading to the development of cutting-edge solutions in the realm of digital advertising.
Conclusion: Alexander Shtoff is a visionary inventor whose work on click probability determination is shaping the future of advertising technology. His patents and collaborative efforts reflect a commitment to enhancing user experience and driving progress in the field, showcasing the power of innovation in tackling real-world challenges.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.