Alex Lun

Title: Innovations by Alex Lun

Introduction

Alex Lun is an accomplished inventor based in New York, NY (US). He holds 2 patents that showcase his expertise in developing systems and methods for enhancing consumer experiences through innovative technology.

Latest Patents

One of his latest patents focuses on "Ranking merchants based on a normalized popularity score." This invention utilizes a collaborative filtering algorithm to determine a consumer relevance value associated with an item. The system transmits information related to the item to the consumer based on this relevance value. It takes into account various factors such as transaction history, consumer demographics, and account details to generate a ranked list of items. This ranked list can be adjusted based on merchant goals, ensuring that consumers receive tailored recommendations.

Another significant patent by Lun is centered on "Systems and methods for tailoring marketing." Similar to his previous invention, this method employs a collaborative filtering algorithm to assess consumer relevance values. It also generates and transmits ranked lists of items to consumers, enhancing the marketing strategies of merchants by aligning them with consumer preferences.

Career Highlights

Alex Lun is currently employed at American Express Travel Related Services Company, Inc. His work there involves leveraging his innovative ideas to improve consumer engagement and marketing effectiveness.

Collaborations

One of his notable coworkers is Terrence Fischer, with whom he collaborates on various projects aimed at enhancing consumer technology.

Conclusion

Alex Lun's contributions to the field of consumer technology through his patents reflect his commitment to innovation and improving user experiences. His work continues to influence how consumers interact with products and services in the marketplace.