Company Filing History:
Years Active: 2022-2024
Title: Alex E Cook: Innovator in Dynamic Header Bidding Configuration
Introduction
Alex E Cook is an accomplished inventor based in Los Angeles, CA. He has made significant contributions to the field of digital advertising technology, particularly in the area of dynamic header bidding. With a total of two patents to his name, Cook's work has had a notable impact on how advertisements are configured and displayed on web content.
Latest Patents
One of Alex E Cook's latest patents is focused on dynamic header bidding configuration. This patent discloses a method for receiving ad slot entries associated with ad slots in web content, which are further linked to ad identifiers and ad sizes. The process involves receiving header bidding partners associated with each ad slot entry, with each partner linked to specific parameters. The configuration records the partners, parameters, ad slot entries, ad identifiers, and ad sizes as part of the web content. A script is then generated, which is associated with a page of the web content that includes an ad slot. This configuration is sent to a client device, which invokes the script by loading the first page. Consequently, an ad from a partner is displayed in an ad impression of the ad slot based on responses sent to at least two partners.
Career Highlights
Throughout his career, Alex E Cook has worked with notable companies in the technology sector. He has been associated with Cadent, Inc. and Engine Media, LLC, where he has contributed his expertise in advertising technology and innovation. His work has helped shape the landscape of digital advertising, making it more efficient and effective.
Collaborations
Alex E Cook has collaborated with various professionals in his field, including his coworker Michael Zacharski. These collaborations have allowed him to enhance his inventions and contribute to advancements in technology.
Conclusion
In summary, Alex E Cook is a prominent inventor whose work in dynamic header bidding configuration has significantly influenced digital advertising. His patents and career achievements reflect his dedication to innovation and technology.