Company Filing History:
Years Active: 2019-2021
Title: Innovations by Albert Lim in Advertising Technology
Introduction
Albert Lim is an accomplished inventor based in San Francisco, CA. He has made significant contributions to the field of advertising technology, holding a total of 3 patents. His work focuses on enhancing the effectiveness of advertising campaigns through innovative systems and methods.
Latest Patents
One of Albert Lim's latest patents is titled "System and method for executing an advertising campaign that incrementally reaches unexposed target viewers." This patent discloses systems and methods for enabling incremental reach for an advertising campaign across multiple screens and channels. In this invention, a base TV/media plan is uploaded, and targeted exposed viewers are monitored. Unexposed target viewers are identified, and additional media channels that these unexposed viewers use are found. The system matches unexposed viewers with pricing and media availabilities from various media directories. Media avails are then analyzed along with incremental on-target impressions. Targeted avails for unexposed viewers are determined based on the lowest incremental cost and largest incremental reach, which are then added to the current cross-screen plan. The analysis to find new unexposed viewers is re-run to determine the next most cost-effective avails. This process is repeated until the selected advertisement budget has been allocated. User interface embodiments for these methods are also disclosed.
Career Highlights
Albert Lim is currently employed at Adobe, Inc., where he continues to innovate in the advertising technology space. His work at Adobe has allowed him to collaborate with other talented professionals in the industry.
Collaborations
Some of Albert Lim's notable coworkers include Antoine Barbier and Greg Collison. Their collective expertise contributes to the innovative environment at Adobe.
Conclusion
Albert Lim's contributions to advertising technology through his patents demonstrate his commitment to improving the effectiveness of advertising campaigns. His innovative methods are paving the way for more targeted and efficient advertising strategies.