This inventor holds 1 USPTO granted patent. Top assignee: Ubermedia, Inc.. Active years: 2020.
Company Filing History:
Years Active: 2020
Title: Innovator Spotlight: Alba Serrano from Pasadena, California
Introduction
Alba Serrano, based in Pasadena, California, is an accomplished inventor known for her innovative contributions in the field of advertising technology. With a patent to her name, she has made significant strides in optimizing ad selection processes, a vital part of modern digital marketing.
Latest Patents
Serrano's groundbreaking patent, titled "Real-time optimization of bid selection," features a sophisticated system and method aimed at enhancing the delivery of ad impressions to users. This invention allows for fine-tuning the rate at which ads are served based on various metrics that define the quality of ad opportunities. By employing multiple bid boundaries, Serrano’s invention optimally adjusts ad opportunities according to fluctuations in Internet traffic, ensuring that the most relevant ads are delivered to a diverse user base. The process adapts in real-time, taking into account previous user behavior, including metrics like click-through rates.
Career Highlights
Alba Serrano is currently employed at Ubermedia, Inc., a company known for its innovative approach to mobile advertising. Her work there has been pivotal in refining methods that maximize the effectiveness of ad distribution. The invention she holds a patent for demonstrates her expertise in integrating technology and marketing strategies to create impactful advertising solutions.
Collaborations
During her career, Serrano has collaborated with talented individuals such as Nathan Jones and Michael Radford. Their collective expertise has likely contributed to the innovative environment at Ubermedia, fostering new ideas and pushing the boundaries of what is possible in advertising technology.
Conclusion
Alba Serrano exemplifies the spirit of innovation through her work and patent in the field of ad optimization. As digital advertising continues to evolve, her contributions are essential in improving how businesses connect with consumers. The advancements she has made at Ubermedia, Inc. not only enhance ad delivery but also set new standards in the industry.