Company Filing History:
Years Active: 2019
Title: Alastair Peter William Maw: Innovator in Customized Television Advertising
Introduction
Alastair Peter William Maw is a notable inventor based in London, GB. He has made significant contributions to the field of television advertising, particularly in the area of customized advertising solutions. With a total of 2 patents to his name, Maw's work has the potential to revolutionize how advertisements are tailored to audiences.
Latest Patents
Maw's latest patents focus on "Customized variable television advertising generated from a television advertising template." These patents describe methods, systems, and apparatuses, including computer programs encoded on a computer storage medium, for providing customized television advertisements. The innovative aspect of his work involves the use of television advertising templates that include targeting criteria and content selection criteria. These criteria help in selecting the appropriate advertisement template based on advertisement availability and in choosing variable advertisement content elements, which can include video, audio, and text elements.
Career Highlights
Alastair Maw is currently employed at Google Inc., where he continues to develop and refine his innovative ideas in advertising technology. His work at such a prominent company underscores his expertise and the relevance of his inventions in the modern advertising landscape.
Collaborations
Maw has collaborated with notable coworkers, including Simon Michael Rowe and Iain Merrick. These partnerships have likely contributed to the development and success of his innovative projects.
Conclusion
Alastair Peter William Maw is a pioneering inventor whose work in customized television advertising is shaping the future of how advertisements are delivered to audiences. His contributions are significant in the realm of advertising technology, and his patents reflect a deep understanding of audience engagement and content customization.