Alan B Newman

Title: Innovations by Alan B Newman

Introduction

Alan B Newman is an accomplished inventor based in Huntington, NY (US), known for his contributions to marketing analytics through innovative patent designs. With a total of four patents to his name, Newman has developed systems that enhance the understanding of consumer behavior and marketing effectiveness.

Latest Patents

Newman's latest patents include a "System and method for analyzing marketing efforts," which focuses on evaluating the impact of advertising and marketing programs using card transaction data. This invention allows access to detailed transaction data, providing insights into customer behavior and marketing effectiveness. Another significant patent is the "Method and system for purchase-based segmentation," which utilizes actual purchasing behavior to improve customer segmentation accuracy. This method collects empirical data on customer purchases and applies statistical modeling to identify segments with similar purchasing characteristics, enabling more targeted marketing strategies.

Career Highlights

Throughout his career, Alan B Newman has worked with notable companies such as Citicorp Credit Services, Inc. and Citicorp Credit Services, Inc. (USA). His experience in these organizations has contributed to his expertise in marketing analytics and consumer behavior.

Collaborations

Some of his notable coworkers include Noor A Menai and Mark Temares, who have collaborated with him on various projects throughout his career.

Conclusion

Alan B Newman has made significant strides in the field of marketing analytics through his innovative patents. His work continues to influence how companies understand and engage with their customers.