Company Filing History:
Years Active: 2017-2025
Title: Ajay Kumar Bangla: Innovator in Advertising Technology
Introduction
Ajay Kumar Bangla is a prominent inventor based in San Jose, California. He has made significant contributions to the field of advertising technology, holding a total of five patents. His work focuses on enhancing the effectiveness of ad auctions through innovative methods.
Latest Patents
One of Ajay's latest patents is titled "Adjust ads auction using predicted user response to an in-ad survey." This patent describes a method and system for adjusting ad auctions based on predicted user responses to surveys embedded within ads. The process involves providing a content item linked to an actionable object, receiving data on user-selected reasons for content restriction, and updating a content selection model accordingly. Another notable patent under his name also revolves around selecting third-party content based on user feedback. This involves a machine learning engine that evaluates various features of content items and web pages to determine optimal bidding prices for ads.
Career Highlights
Ajay Kumar Bangla is currently employed at Google Inc., where he continues to innovate in the realm of digital advertising. His work has been instrumental in developing systems that leverage user data to improve ad targeting and effectiveness.
Collaborations
Ajay collaborates with talented individuals such as Shilpa Arora and Niyati Yagnik, contributing to a dynamic team focused on advancing advertising technologies.
Conclusion
Ajay Kumar Bangla's contributions to advertising technology through his patents and work at Google Inc. highlight his role as a key innovator in the industry. His efforts continue to shape the future of digital advertising.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.