Aaron Dibner-Dunlap

Title: Innovations by Aaron Dibner-Dunlap

Introduction

Aaron Dibner-Dunlap is an accomplished inventor based in Mountain View, California. With a portfolio of three patents, he has made significant contributions to the fields of predictive modeling and contextual marketing through his innovative approaches. His work primarily focuses on enhancing user engagement and retention strategies for various systems and services.

Latest Patents

Dibner-Dunlap's latest patents exemplify his expertise in developing sophisticated modeling techniques. One of his notable inventions is the "Personalized approach to modeling users of a system and/or service." This patent introduces dynamic state-space modeling within a specialized hardware platform to assess non-conversion risks for trial users and churn risks for active subscribers. The state-space model effectively evaluates the potential loss risk linked to each active trial user or subscriber, thereby aiding service providers in understanding user behavior.

Another significant invention is the "Contextual marketing system based on predictive modeling of users of a system and/or service." This patent showcases predictive modeling that identifies scenarios most likely to enhance conversion potential for trial users and retention for active subscribers, summarized as a propensity score. The integration of these predictive models with a contextual marketing system enables the assessment of loss risks while optimizing content messaging, ultimately aiming to improve user conversion and retention behaviors.

Career Highlights

Aaron currently works at Intuit, Inc., a leading financial software company known for its innovative solutions. His role involves leveraging his technological expertise to drive advancements in user modeling and marketing strategies. Through his work, he helps shape the way businesses understand and interact with their customers, enhancing overall service efficacy.

Collaborations

Throughout his career, Dibner-Dunlap has collaborated with talented individuals, including his coworkers Juan Liu and Ying Yang. These collaborations foster innovation and creativity, allowing them to collectively tackle complex challenges in technology and user engagement.

Conclusion

Aaron Dibner-Dunlap's contributions to the innovation landscape, particularly in user modeling and contextual marketing, highlight his dedication to improving user experience and retention for various services. Through his patents and collaborations, he continues to inspire new approaches in the industry, showcasing the importance of innovation in today’s fast-paced technological environment.