The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 11, 2023

Filed:

Jun. 30, 2020
Applicant:

Intuit Inc., Mountain View, CA (US);

Inventors:

Juan Liu, Mountain View, CA (US);

Ying Yang, Mountain View, CA (US);

Amrita Damani, Mountain View, CA (US);

David Joseph Antestenis, Mountain View, CA (US);

Aaron Dibner-Dunlap, Mountain View, CA (US);

Grace Wu, Mountain View, CA (US);

Assignee:

INTUIT INC., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0202 (2023.01); G06Q 30/0201 (2023.01); G06N 20/00 (2019.01); H04L 51/04 (2022.01); G06N 3/02 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0202 (2013.01); G06N 20/00 (2019.01); G06Q 30/0201 (2013.01); H04L 51/04 (2013.01); G06N 3/02 (2013.01);
Abstract

Predictive modeling within a special purpose hardware platform to determine scenarios that are most likely to increase conversion potential for each trial user and retention potential for each active subscriber of a service, collectively referred to as a propensity score. The predictive models are integrated with a contextual marketing system that uses a loss risk assessment to learn user behavior and optimize content messaging designed to improve actual conversion or retention behavior for the user.


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