Aahlad Manas Puli

Title: Aahlad Manas Puli: Innovator in Marketing Attribution

Introduction

Aahlad Manas Puli is a notable inventor based in Brooklyn, NY (US). He has made significant contributions to the field of marketing attribution, particularly through his innovative patent. His work focuses on understanding the synergistic effects between marketing channels, which is crucial for businesses aiming to optimize their marketing strategies.

Latest Patents

Aahlad holds a patent titled "Marketing attribution capturing synergistic effects between channels." This patent describes systems and methods for a causal marketing attribution process. The process involves receiving a plurality of marketing events associated with a customer and computing a sum of channel-specific terms corresponding to these events. Each term includes a channel-specific base parameter and a decay parameter. Furthermore, the process computes interaction terms, which are products of pairs of channel-specific terms, to determine the probability of a target outcome for the customer.

Career Highlights

Aahlad is currently employed at Adobe, Inc., where he applies his expertise in marketing analytics. His innovative approach to marketing attribution has positioned him as a valuable asset in the industry. He has successfully contributed to the development of advanced marketing solutions that help businesses understand customer behavior and improve their marketing effectiveness.

Collaborations

Aahlad has collaborated with talented professionals such as Ritwik Sinha and David Arbour. These collaborations have further enhanced his work and contributed to the success of various projects within Adobe.

Conclusion

Aahlad Manas Puli is a pioneering inventor whose work in marketing attribution is shaping the future of marketing strategies. His innovative patent and contributions to Adobe, Inc. highlight his commitment to advancing the field.