Information Resources, Inc.

Information Resources, Inc. (IRI) is a leading provider of big data, predictive analytics, and market research services. With a global presence, IRI helps companies in various industries make better-informed business decisions to drive growth and profitability. By analyzing vast amounts of sales, marketing, and shopper data, IRI provides actionable insights and solutions to optimize pricing, promotions, assortment, and media strategies. Their innovative technologies and expertise enable businesses to navigate the complexities of the modern market and stay ahead of the competition.