The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 07, 2014
Filed:
Aug. 30, 2011
Edward W. Fordyce, Iii, Sedalia, CO (US);
Michelle Eng Winters, Belmont, CA (US);
Kevin Paul Siegel, Milpitas, CA (US);
Leigh Amaro, Redwood City, CA (US);
Charles Raymond Byce, Mill Valley, CA (US);
Nurtekin Savas, San Jose, CA (US);
Peter Ciurea, Martinez, CA (US);
James Alan Vonderheide, La Canada, CA (US);
Diane C. Salmon, Lafayette, CA (US);
Edward W. Fordyce, III, Sedalia, CO (US);
Michelle Eng Winters, Belmont, CA (US);
Kevin Paul Siegel, Milpitas, CA (US);
Leigh Amaro, Redwood City, CA (US);
Charles Raymond Byce, Mill Valley, CA (US);
Nurtekin Savas, San Jose, CA (US);
Peter Ciurea, Martinez, CA (US);
James Alan VonDerheide, La Canada, CA (US);
Diane C. Salmon, Lafayette, CA (US);
Visa U.S.A. Inc., San Francisco, CA (US);
Abstract
In one aspect, a computing apparatus is configured to facilitate the identification of a transaction resulting from an activity occurring in a substantially separate context or environment, such as an offline transaction in a 'brick and mortar' retail store resulting from an online advertisement or an online search. The computing apparatus may match information about the activity and information about the transaction to correlate the online activity and the offline transaction. The matching process may involve the use of an offer for a discount, an incentive, a rebate, a reward, reward points, cash back, a gift, etc. The offer is to be provided in the advertisement associated with an online activity and redeemed in a payment transaction, processed via the transaction handler, to correlate the advertisement and the transaction.