The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 07, 2021
Filed:
Jul. 30, 2019
The Nielsen Company (Us), Llc, New York, NY (US);
Michael Sheppard, Holland, MI (US);
Jonathan Sullivan, Hurricane, UT (US);
Michael D. Morgan, Bartlett, IL (US);
Balachander Shankar, Tampa, FL (US);
Edward Murphy, North Stonington, CT (US);
Frank Downing, Orchard Park, NY (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems, and articles of manufacture are disclosed to generate synthetic respondent level data. Example apparatus disclosed herein include a synthetic panel generator to (i) generate a synthetic panel corresponding to a duration of time, the synthetic panel to be generated based on (a) a seed panel and (b) duration constraints based on return path data reported by a plurality of media devices, the synthetic panel representative of audiences of media presented by the plurality of media devices during the duration of time, and (ii) generate synthetic respondent level data based on viewing data of synthetic panelists in the synthetic panel. Disclosed example apparatus also include an output file generator to generate an output file based on the synthetic respondent level data.