The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 04, 2019
Filed:
Nov. 29, 2016
The Nielsen Company (Us), Llc, New York, NY (US);
Kumar Nagaraja Rao, Fremont, CA (US);
William Rene Waldron, Ellicott City, MD (US);
Neung Soo Ha, Bethesda, MD (US);
Billie Jo Kline, Inverness, FL (US);
Michael Morgan, Bartlett, IL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture to estimate deduplicated total audiences in cross-platform media campaigns are disclosed. An example method includes determining a first audience reach for a television audience, the television audience representative of audience members exposed to the media campaign via television media delivery, and determining a second audience reach for a digital audience, the digital audience representative of audience members exposed to the media campaign via digital media delivery. The example method also includes an overlap multiplier based on the media campaign, the overlap multiplier an odds ratio, and determining a duplication factor for the media campaign based on the first audience reach, the second audience reach and the overlap multiplier. The example method also includes determining a total audience for the media campaign based on the first audience reach, the second audience reach and the duplication factor.