Company Filing History:
Years Active: 2014-2020
Title: **Innovator Spotlight: Ziad Ismail**
Introduction
Ziad Ismail is a prominent inventor located in Seattle, WA, whose innovative contributions have led to the awarding of 15 patents. His work primarily focuses on enhancing the mechanisms for consumer interaction and advertisement targeting, demonstrating a keen understanding of user behaviors across various channels.
Latest Patents
Ziad Ismail's latest patents include significant advancements in cross-channel correlation of consumer telephone numbers and user identifiers. One notable patent describes a method and system that performs this correlation by analyzing impression data that details user exposure to business contact mechanisms. The system processes impression data, which includes associated phone numbers, alongside call data that features both caller and callee telephone numbers. By matching these data sets, the system can establish correlations between user identifiers and caller numbers, assigning confidence levels based on the timing of the exposures and calls.
Another of his latest innovations involves a system for correlated consumer telephone numbers and user identifiers aimed at advertisement retargeting. By utilizing a targeting database, the system identifies which consumers to re-engage based on their telephone numbers and online behavior tracking. The innovation not only identifies the consumers but also controls the aggressiveness of advertisement targeting based on a stored confidence level that reflects the likelihood of correct correspondence between the consumer's telephone number and user identifier.
Career Highlights
Ziad Ismail is currently associated with Marchex, Inc., a company renowned for its focus on advanced analytics and digital advertising. His role involves leveraging his patent portfolio to improve client engagement strategies and optimize advertising effectiveness for businesses. His contributions are recognized as pivotal in merging telecommunications with digital advertising, enhancing consumer experiences and business outcomes.
Collaborations
Throughout his career, Ziad has had the opportunity to collaborate with talented colleagues such as Jason S. Flaks and Chris Kolbegger. These partnerships have fostered a dynamic environment for innovation, leading to valuable developments in the field of advertisement technology and consumer analytics.
Conclusion
Ziad Ismail stands out as a visionary inventor whose work continues to shape the intersections of technology and marketing. With his extensive patent portfolio and contributions at Marchex, Inc., he exemplifies the spirit of innovation that drives improvements in consumer-business interactions. His efforts not only add value to the industry but also secure his position as a leader in the realm of technological advancements.