Company Filing History:
Years Active: 2013
Title: The Innovative Mind of Zhe Oian
Introduction
Zhe Oian, an accomplished inventor based in Sunnyvale, California, has made significant contributions to the field of advertising technology. With a focus on improving the effectiveness of advertisements through location-based strategies, Oian holds one notable patent that showcases his expertise in this arena.
Latest Patents
Oian's patent, titled "Using location-specific price and/or performance information in an ad system," enhances the usefulness and performance of advertisements. This innovation enables businesses to better target their ads to responsive audiences by utilizing location information. By determining and applying this data, businesses can improve ad relevancy, perform attribute arbitrations, and track ad performance based on geographical locations. The system allows for the selection and modification of ad creatives and landing pages, ensuring that businesses can provide the most relevant content to their customers. Furthermore, tools have been developed to assist businesses in entering and modifying location information to optimize ad targeting and pricing strategies.
Career Highlights
Zhe Oian has had a successful career, working at Google Inc., a leading technology company renowned for its commitment to innovative advertising solutions. His role has enabled him to explore the intersections of technology, advertising, and consumer engagement, ultimately leading to the development of his patent.
Collaborations
Throughout his career, Oian has collaborated with esteemed colleagues, including Leslie Yeh and Sridhar Ramaswamy. These partnerships have likely provided him with diverse perspectives and insights that have influenced his innovative approaches to advertising technology.
Conclusion
Zhe Oian's dedication to enhancing advertising efficacy through location-based strategies positions him as a noteworthy inventor in the industry. His patented innovation not only showcases his technical expertise but also reflects the growing need for precision in targeted advertising. As technology continues to advance, Oian’s contributions signify the importance of adapting to the dynamic landscape of advertising to meet consumer needs effectively.