Yonggang Xu

Title: Yonggang Xu: Innovator in Advertising Technology

Introduction

Yonggang Xu is a notable inventor based in Mountain View, CA (US). He has made significant contributions to the field of advertising technology, particularly through his innovative patent that enhances the control of advertising campaigns.

Latest Patents

Yonggang Xu holds a patent titled "Methods for controlling an advertising campaign." This invention enables the control of various aspects of an advertising campaign, such as revenue expenditure. The method involves comparing actual and desired behavior and incorporates feedback and feed-forward error correction to continuously adjust the campaign's behavior. Notably, this control is achieved without considering individual advertisement requests or ad placements, allowing for adjustments on a campaign-wide level using an adaptive control system.

Career Highlights

Yonggang Xu is currently employed at AOL Advertising Inc., where he applies his expertise in advertising technology. His work focuses on developing systems that optimize advertising strategies and improve overall campaign effectiveness.

Collaborations

Yonggang has collaborated with talented individuals such as Niklas Karlsson and Jianlong Zhang, contributing to advancements in advertising methodologies and technologies.

Conclusion

Yonggang Xu's innovative approach to advertising campaign management showcases his expertise and commitment to enhancing the effectiveness of advertising strategies. His contributions continue to influence the industry positively.