Yixiang Zeng

Title: Yixiang Zeng: Innovator in Real-Time Ad Tracking Technology

Introduction

Yixiang Zeng is a notable inventor based in Beaverton, OR (US). He has made significant contributions to the field of technology, particularly in the area of real-time ad tracking. With a total of 2 patents to his name, Zeng continues to push the boundaries of innovation.

Latest Patents

One of Yixiang Zeng's latest patents is focused on a method for tracking client playback events when playing an asset specified in a manifest for streaming adaptive bit rate (ABR) content. This method involves generating a manifest that includes an asset URL inserted at a marker denoting a placement opportunity in a content manifest requested by a client. The manifest also contains callback URLs for tracking playback events to be returned by the client. The manifest manipulator sends this manifest to the client, and at least one of the callback URLs is received by a tracking proxy associated with the manifest manipulator, indicating that the event has been performed by the client. In response, a tracking URL is obtained by the tracking proxy and sent to at least one asset decision system participating in the asset decision process that resulted in providing the asset URL to the manifest manipulator.

Career Highlights

Yixiang Zeng is currently employed at Arris Enterprises LLC, where he applies his expertise in technology and innovation. His work focuses on enhancing the efficiency and effectiveness of ad tracking systems, which are crucial for modern digital marketing strategies.

Collaborations

Zeng collaborates with talented individuals such as David Alfred Romrell and Sean Michael Sheedy. Their combined efforts contribute to the advancement of technology in their field.

Conclusion

Yixiang Zeng is a prominent inventor whose work in real-time ad tracking technology is paving the way for future innovations. His contributions are significant in the realm of digital content delivery and marketing.